During the summer of 2018, the Nike Kyrie 4 "Kix" released as part of a "Cereal Pack." The classic set of Kyrie Irving's fourth signature shoe features three special edition colorways inspired by his favorite breakfast cereals. The Kyrie 4 "Kix" has a yellow mesh upper with blue and white accents that reflect the colors of the puffed corn cereal's box. Officially sponsored by General Mills, the Kyrie 4 "Kix" features the cereal's logo on the tongue as well as the brand’s "G" logo on the heel. Kix graphic insoles with Irving's signature complete the tasty colorway.